spring '09

spring ’09

Ally Ulrich and designer Kelley Lehner

I met Kelley at the SMOTA show in Miami almost a year ago. I was immediately was drawn to Kelley’s line….I LOVE Brazilian made shoes. There is just something about the craftsmanship that is simply amazing. Kelley’s designs are fun, colorful, classics that to me…are simply timeless. I am a fan.

 As Ally and I walked in to WSA yesterday Klub Nico was the first booth we saw. Before even realizing it was a brand I already knew, I was lured in by the beautiful shoes. Once I realized I had seen this line before I was so excited!  I spoke with Kelley who is the designer and owner of the brand about the show, her success and what it’s like being a small footwear company in today’s world. Kelley and I have a LOT in common! She believes in focusing on the positive and keeping your eye on the future… not the past. When I asked what her advice to others out there who are struggling to do the same thing, she said “rethink the way things are done, cut cost, and focus on your creativity”.  Her strategy over the next year or so is to create a solid foundation and build upon it in order to be “in it for the long haul”.  She believes people will be looking for new fresh products and designers who appreciate not only the retailer, but the consumer. I could not agree more and I believe she is well on her way!! Klub Nico achieved 23% growth in 2008….to me that says a lot in itself. Kelley launched just over 4 years ago and sells primarily to specialty boutiques. I would be proud to strut around South Beach in a pair of Kelley’s amazing shoes. I wish her nothing but success and I hope that her positive attitude starts a trend all on its own!! J You can review her line for yourself at www.klubnico.com.