The daily 5, It’s all about the good news!
by JULIA
Every weekend as I stroll at night through the streets of South Beach on my bike, I witness the pain and sorrow of many girls that became victims of fashion and I always swear to myself: No matter in how much pain I would be, I would NEVER take of my shoes to walk barefoot in this party town! Any solutions?? Yeap, how about a pair of foldable beautiful ballerinas that match your night party outfit and that perfectly fit in your purse, and, that actually you can get from a vending machine!
Check this awesome creation here!
Good job Sol! eaming up with Soles4Soles, the Casper shoe store has become an important shoe drop point to help keep donating footwear for the ones in need. Sol became a drop-off location when buyer and manager Shirley Bower heard about the program at a buying show. “With the times being so hard, that’s the time you need to reach out,” Bower said. “We’re so blessed here, we just felt we needed to give. Soles4Souls began after the 2004 tsunami in Southeast Asia, when founder Wayne Elsey saw a picture of a single shoe washing up on the beach. He decided to get together a large donation of shoes for the people there who needed them. Read more here!
Here comes the bride! Here come the bizness opportunity! Amid the flailing economy, footwear brands are finding opportunity in the bridal category. Several women’s brands, from Payless ShoeSource to Mary Norton, have launched new bridal collections this year and are looking to make wedding shoes permanent additions to their lines. Cole Haan, meanwhile, launched a bridal collection this spring, following the debut of its DressAir line, which uses Nike Air technology to create comfortable dress shoes. “Bridal was a natural segue for Cole Haan,” said Chief Marketing Officer Michael Capiraso. “Every woman can appreciate a high heel that is comfortable.” Read more here!
Ever wonder how Mike used to do the awesome antigravity move? Our beloved Michael Jackson didn’t only leave a music legacy but also the answer to the “How can he do that?” question that always pops every time we see the Smooth Criminal video. That’s right, intellectual property fans, Jackson is listed as the first of three inventors on United States Patent 5,255,452, granted in 1993 for a “method and means for creating anti-gravity illusion.” Translation: special loafers fitted with heels that can slot into the stage floor to allow the wearer to lean forward, Smooth Criminal style, at gravity-defying angles. Read this universal secret to ultimate power right here!
Store on the spotlight: Shoegasm. When Farshad Noorani and Eddie Cuevas opened their women’s shoe store on New York’s 23rd Street in 1999, they settled on the name Ubu. But as the store garnered a following, the partners noticed customers referring to it not by its formal name but by its slogan, “Shoegasm,” prompting them to switch the store’s name to the more provocative moniker. “It just stuck,” Cuevas said. As business thrived, the two rolled out additional Shoegasm doors in New York’s Meatpacking District and Tribeca neighborhoods in 2004 and 2006, respectively. They intentionally picked spots where the stores’ moderate prices would stand out amid their luxe neighbors. “We chose the locations because they weren’t mainstream, they weren’t where everyone else [in our price range] was,” said Cuevas. Read this article here!
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