Bodo, Lee and Jeff….Love these guys!

I have to be honest. I try and not freak out over shoe brands in front of my readers because I like to stay bias and I really want this site to be about the people behind the shoes, BUT I just can’t help but express my LOVE LOVE LOVE for the new brand Rough Justice. I was introduced to them at FFANY last month and just fell head over heels. The brand consists of three partners, Bodo Loerke, Jeff Goulding and Lead Designer, Lee Ashworth.  When I met them, their energy and excitement was just spilling out into the trade-show isles. They are incredibly friendly dudes and they  are obviously very excited about their new brand and I don’t blame them!  I could not bring myself to leave their booth for a good 30 minutes as I checked out every single pair with love and admiration. I was just beside myself when they asked me to try on a pair for one of the buyers….it was my first time as a foot model and I have to be honest, I wanted to walk out of the booth with the shoes on even though each foot had a different style. In short, this brand rocks and so do the guys behind it!!

My debut as a trade show model….I think I am pretty good at it!

They have already been featured on many celebrities in young Hollywood, including Eva Longoria, Natalie Borlin of Days of our Lives, Kim Kardashian and Jessica Alba just to name a few. Not bad considering they have only been around for 8 months! They also sponsored a gifting suite at the MTV Movie awards and now the brand is well on it’s way to being the one of the hottest brands out there! The styles are fun, playful, sexy, flirty and very well designed. The best part is they are at a price point that will not break the bank of the adoring fashionista…they retail from $200-$350, which to some sounds like a lot, but to a shoe lover these awesome shoes are worth every penny.  I would absolutely rock them with pride at anywhere I go. I had a great time with the guys and I hope I run into them again at future shows. I can’t wait to see how the brand develops and what they come up with next. I really wish them the best and hope that they keep kicking ass in the shoebiz!! www.roughjusticefootwear.com

LOVE!!!

REALLY LOVE!

Each style has it’s own little mini collection. So cute!

This mini line is just too much….I love the gold and wooden heel detail….

Any of these would rock out a cute little dress. Love it!