3 Ways You Can Blog Your Way to More Business

August 17th, 2009

3 Ways You Can Blog Your Way to More Business
by JULIA

I totally feel like this dude sometimes. haha

My good friend Kristie sent me another great article this past weekend, which goes right along with my features touching on this topic last week. Hey, obviously she doesn’t have to tell me twice! I am a huge advocate of using blogs for marketing. What better way is there to keep your customers, clients, industry friends up to date on what you are doing?? The key here is to remember to update it regularly to keep people engaged. I have learned from this site, that if I do not keep fresh content, then the hits go down very quickly. Hopefully, I am able to keep all of you cominging back!! -Julia

3 Ways You Can Blog Your Way to More Business

While you may think of a blog as a time consuming effort that really only equates to an online journal, there are many advantages to using a blog as part of your marketing and advertising plan. It is a surefire way to obtain more new business and even get more business out of your current customers. Building and maintaining an effective blog is the key to your blogging your way to new business success, so if you apply these three elements to your blog, you’ll quickly see how your business can grow.

1. Be a valuable and credible source of information

First, blogging gives you the opportunity to provide and share valuable information about your industry, shoe trends, as well as tips and advice with your current and potential customers. This is information that educates them in an indirect effort to create and build a solid relationship between you and your target market. Your prospects and customers are seeking this information and your blog can be the source they turn to find the information they are seeking. When you continuously add fresh and new content to your blog, it engages your readers to keep coming back for more.

2. Open up the lines of communication

While a website, print ad and direct mail piece are all forms of marketing that “talk at” a customer or prospect, a blog is one of the only forms of business advertising that allows your customers and prospects to “talk at” you too. Blogs open up the lines of communication between you and customers. Not only are you talking at them by sharing information that interests them, but they can also talk at you, interact with you and share with other customers like them. In essence, your blog creates a platform where your customers become the media and become part of your company. This is a major way to strengthen the relationship you have with your readers—and it gives you the prime opportunity to turn their trust and connection with you and your business into sales and cash!

3. Create your own search engine optimization plan

Business bloggers are achieving better search engine rankings, which equates to more free exposure for your business and increases your opportunity to drive targeted traffic to your site. This is targeted traffic that you can then turn into new and repeat business. Blogs provide one of the cheapest and easiest ways to achieve high search engine rankings. Blogs and search engines have an elicit love affair going on because search engines are completely in love with fresh content with keywords scattered throughout and links to resources for additional information. And it just so happens that blogs contain all of these elements, which keeps the affair between blogs and search engines hot and heavy.

If you’ve been fighting the blog phenomenon, now is the time to let your guard down. There are many advantages to blogging for your business—advantages that can open the door to a ton of new business. Start building and maintaining an effective relationship with your prospects and current customers with a business blog. If you apply these three elements to your blog, you’ll quickly see how your business can grow.