Brandon Caldwell of Pretty BOY’s Blog

I met Brandon Caldwell through facebook and oddly enough he just so happens to be my good bud Geoff Green’s nephew. I was introduced to him through a friend here in Miami and was completely surprised when Geoff emailed me that Brandon was his nephew. Small world to say the least!! Not only is Brandon awesome and almost as cool as his uncle (sorry dude…your close, but not quite. :) ) but he is also a perfect example of the next generation technology guru who maintains a blog  called Pretty BOY’s Blog (name speaks for itself!) that gets more than 3,000 hits a day! His blog is essentially the go to site for getting schooled on what’s hot.  What I love is that Brandon posts are about art, fashion, events, cars, electronics, furniture, travel, architecture…..you name it! I always learn something new and interesting every single time I visit the site.

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I noticed recently that Brandon frequently posts about the new cool or rare finds of the sneaker industry. I asked him to contribute to the site which you will see what he has to say later this week, and I know it’s going to be good! Anyway, my point to this story is for companies, the best marketing and advertising is done through people with cool blogs with a strong following like Brandon’s. When he says something is “dope”, chances are at least one person will go out and buy that product. There are plenty of people out there who do not trust their own style and need to have a “real” person to look to for direction. Case and point, is this posting that Brandon recently put up an article about Air Jordan’s 7 DMP. He gives the date they go on sale, price, location and brief description. You can check it out for yourself here: PRETTYBOY’SBLOG.com . He should be getting paid by Nike, but he’s not. He is just a fan and that’s the beauty. People believe him because they know there is no underlying reason why he is promoting a product other than that he just likes it. What a concept huh??

If I worked in the marketing department for any company in the footwear industry, the first thing I would do is research blog’s who have posted about my brand or competitors and make friends with the site owner. If they are already a fan, they will only love it even more if they have a direct tie.  The Internet allows the opportunity to reach so many people and with just that little bit of extra effort you can easily take it to the next level!

Now if you take a couple minutes to check out Brandon’s whole site you will see he is kinda sorta a fan of yours truly and for that, I can only return the love! If you are interested in learning more about what else Brandon does (image consulting, graphic design, it tech), you can email him at: caldw3l@gmail.com  “Now that’s Dope!!”