Congrats to Chris and Syndi for starting their own company! Hope they have as much fun (and less stress haha) as I am. I know they will do great!!

FOR IMMEDIATE RELEASE

BOUTIQUE BRANDING AGENCY FOCUSES ON THE SPECIALIZED NEEDS OF THE FOOTWEAR INDUSTRY

(August 28, 2008) Boston, MA – Chris Langathianos, a footwear marketing veteran for more than thirteen years, has partnered with Syndi Hirsh, an experienced creative director within the sporting and recreational industry to open h*lang brand development co.  Their boutique agency focuses on delivering fully integrated marketing and PR solutions to small to mid-sized footwear brands.

“With both of us having worked on the client side, we were frustrated with the unbelievable costs and inefficiencies of contracting services on a project basis,” said Langathianos. “We understand the value of solid marketing programs, compelling creative and strategic public relations efforts at a fair cost to the client, without the caliber of work being compromised.”

The pair has combined creative and strategic efforts to provide exceptional services at an affordable cost. Their experience includes leading marketing efforts for brands such as Saucony, Sperry Top~Sider, Keds, KHOMBU and KangaROOS, the Buffalo Sabres, the HSBC Arena, and the Hartford Civic Center. h*lang strives to become an extension of clients’ internal, operational teams, delivering seamless advertising and collateral design, PR strategy and execution, launch event planning, and trade show management services to increase overall brand awareness.

“Ultimately, we strive to make new and growing brands look bigger than they actually are through traditional and non-traditional marketing efforts,” Langathianos added.  “Growing a brand is like a puzzle, and one piece of that puzzle is the size of the budget.  No matter the dollar amount, there are always innovative tactics and initiatives that fit into the overall growth and brand strategy.  We help clients isolate those strategies and set the wheels in motion.”

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 h*lang provides targeted marketing and public relations solutions to footwear brands looking for image-leading creative with an emphasis on cost management.  Offices are located in West Palm Beach, Florida and Boston, Massachusetts.  To learn more about h*lang, visit www.hlangco.com.

Contact:  Chris Langathianos                      

h*lang brand development co.          

Phone: 617.694.6892                                

chris@hlangco.com