Congrats to both brands, it’s great to see people out there working it! I hope the partnership is successful!! We will have to follow up and see how they do at MAGIC.

FOR IMMEDIATE RELEASE

Draven Signs Licensing Deal with Silver Star Casting Company

Draven has been tapped by Silver Star Casting Company as the global licensee for a premium collection of men’s and women’s footwear for an early 2010 retail rollout in the U.S. Early pieces from the collection will debut in the Silver Star booth # 21747 at MAGIC, August 31 – September 2^nd.

The Silver Star branded collection will include men’s sneakers, and women’s heels, wedges, flats and sandals—all to retail from $20 to $120. The line will be a premium collection of lifestyle shoes featuring the distinctive art and style of the Silver Star brand. The 25 piece line is made up of 8 styles of men’s sneakers / high tops and 10 sandals, and 3 women’s wedge / pump styles and 4 sandals.

“Draven is thrilled to be working with Silver Star, one of the hottest brands in the world right now,” says Tom Torgersen, global vice president of sales and licensing for Draven Shoes. “We have been friends with the crew from Silver Star for a long time and we are excited to launch the new line of products with them next year, and look forward to building a long and successful partnership with such a great lifestyle brand.”

“Silver Star wanted to work with a brand that had a complimentary vision and aesthetic,” said Silver Star owner, Luke Burrett. “The collaboration with Draven came organically and the resulting product is what we hoped for: edgy, top-of-the-line fashion.”

About Draven

Established in 2005, Draven is a southern California company on a mission; our mission is to turn the shoe industry upside down. In a crowded skate industry Draven stands out as an innovator continuing to change the industry, through constantly pushing the limits of design and creativity. In the 4 years since the launch of Draven it is one of the hottest most authentic brands in the world. Draven is an ongoing program of both recognized and emerging artist, whose creative energy allows for unique, original designs, while bringing together international art, music, tattoo, and skateboarding, and unifying cultures across the continents. Draven is a cutting edge brand that supports the lifestyle of Artists, Musicians, and Extreme Athletes. Draven currently sponsors over 150 top bands and action sports athletes around the world. Draven customers are unique, artistic, independent free thinkers who aren’t afraid to buck the trend and rock something different from the norm. Every product in the Draven line has been carefully constructed to meet the needs of our biggest fans; the bands, athletes, and consumers who wear our products everyday.

For information: http://www.draven.com or
U.S. Media Contact: chad@draven.com
Phone:       949-722-8556    

About Silver Star Casting Company

Silver Star Casting Co. is a lifestyle brand that was born on the streets of So. California. What started as one man’s vision, has become a family affair: Luke Burrett, his wife and co-owner, Charis B., and son Jake,  are the family team whose spirit and drive has made Silver Star a fashion triple threat. With apparel that dominates in action sports, music and street culture, their love of hard-rocking, fast-driving and heavy-hitting translates into a brand inspired by their So. Cal roots. Established in 1993, Silver Star Casting Co. originated as a jewelry and accessories line forged exclusively for Hollywood’s elite. Today, the brand is one of the most visible names in men and women’s fashion. With an unapologetic logo and bold graphics on tees, shorts, hoodies and jerseys, Silver Star is infused with punk-rock sensibilities that push the fashion envelope. Luke and his family run their company and their lives fueled by the belief that if you live life like a champion, anything is possible. Hard work, determination and a refusal to take ‘no’ for an answer is what Silver Star was built on. The athletes, musicians and members of the Silver Star family are reflections of this ideology, and are proud to wear apparel that is built for champions.

For information: http:// www.buysilverstar.com   or
U.S. Media Contact: pr@buysilverstar.com
Phone:    949-276-5990   

Contact Draven:                                                               Contact Silver Star:
Chad Romiti                                                                             Melinda Korb
Marketing/PR Director                                                       Public Relations
Draven Shoes                                                                          Silver Star Casting Co.
1763 Placentia Ave.                                                             pr@buysilverstar.com
Costa Mesa, CA 92627                                                        Phone:    1-818-264-6479   
Phone:    1-949-722-8556                                     buysilverstar.com
draven.com
chad@draven.com