I have had the great pleasure of getting to know Andy Petersen (fun guy!)  who is the SVP of Sales for Rocket Dog Brands. The cool junior brand that I am quite sure most teen-aged girls have at least one pair in their closet and it has been that way for sometime. Their price points are low and the designs fun and youthful.  I remember my first pair of Rocket Dogs that I bought from babysitting money I made when I was only 13. My mom actually sent me a picture of them that I took where they were set on top of the box they came in, heel to heel as if it were a sign to my future calling in the footwear industry. Unfortunately I cannot find where I safely stashed the picture!

One of the things I noticed about Andy and why he fits great with his company is he makes a huge effort to stay on top of whats cool in technology and with the upcoming generation. He doesn’t have to look to far considering he has a teen-aged daughter who I am sure loves her dad’s job! Andy is aware that it’s all about technology and marketing directly to the consumer through facebook, You Tube etc…I recently became a fan of their facebook page and each day they send out a link to a You Tube video where they talk about their shoe pick of the week. They have close to 1800 fans and  I am sure that number is growing. Check out the video from one of there weekly pics. Great way to stay in front of the customer!! They also have a really fun website which was definitely designed with their target customer in mind. You can check it out at www.rocketdog.com.