August 17th, 2009

The Daily 5, It’s all about the good news!
by JULIA

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Hello everybody! How is your Monday going so far? Well here in Miami the sun was taken away from us by a sudden rain! But hey, at least there is always a rainbow after the rain!

Speaking of which,  this collection reminds me of just that. Fever Shoes line by Natischa Harvey took the stage on Saturday 15th. An urban trend with a chic touch to spice up sneakers and make them girls new favorites.
Check this out at the EXAMINER.com.

Attention Connecticut! Connecticut shoppers will have one week to buy items of clothing and footwear costing under $300 without paying Connecticut sales tax. This year, the tax free week will run from Sunday, August 16 through Saturday, August 22, 2009. More at FIBRE2FASHION.com.

You might remember Heather Brady’s contribution about the new ad campaign for Famous Footwear, well it seems they scored big with the whole Ice Cream truck idea.  Check out why the fun new website is calling the attention of marketing agencies. ADAGE.com

The “jelly” shoe is coming back pretty strong. Designers are falling for the trend, and here in South Beach they are already a boom! Brands like Yves Saint Laurent, Givenchy, See by Chloé, and Tory Burch have all added plastic footwear to their collections. Check this out at: NYTIMES.com!

More than a trend, going green is a new way of living and producing. Check out how these cool companies found alternatives to the source of materials they use in their lines, in order to make their environmental impact less damaging at TREEHUGGER.com!

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