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‘YOU, YOUR SHOES AND 72’ FOR PROJECT PEP BY JIMMY CHOO

If you needed one more reason to buy it. Jimmy Choo launches a new social media campaign “YOU, YOUR SHOES AND 72” to raise awareness in advance of the launch of the Project PEP collection, which will debut in the United Kingdom on October 29 and worldwide on November 3.

Jimmy Choo will donate 25% of the net sales from Project PEP to the Elton John AIDS Foundation. With this funding, the Elton John AIDS Foundation can directly support the pioneering Simelela Rape Centre in Cape Town that was set up in 2005, with the mission to administer victims of abuse with the vital HIV preventative PEP medication and provide the infrastructure for medical, counselling and legal support. The proceeds raised by Project PEP will enable the clinic to stay open day and night providing 24 hour/7 days a week access to the vital life saving treatment that has to be administered within the first 72 hours of exposure to HIV.

Jimmy Choo is asking you to take part in a new social media campaign which will feature a photo competition to generate awareness of the vital 72-hour time window.

The slogan for the campaign is “YOU, YOUR SHOES AND 72” and many of the winning images will be showcased at the global launch of Project PEP at Selfridges London on October 29 and at Jimmy Choo Project PEP events globally. Over 100 winners will be chosen to win products from the Project PEP range, with a Grand Prize offering the overall winner 7 shoes, 2 bags from Jimmy Choo. For further information or to enter the competition visit jimmychoo72.com.

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Nike’s earning previews

Nike is scheduled to report earnings for its fiscal first quarter today after the market closes. Here is a summary of key developments and analyst opinion related to the period: In its second-largest market, China, Nike faces a post-Olympics slump and increased competition from local brands like Li Ning. THE NUMBERS: Analysts polled by Thomson Reuters on average expect the company to earn 97 cents per share for the quarter on revenue of $4.9 billion. ANALYST TAKE: Marie Driscoll, a retail analyst with Standard & Poor’s Equity Research said the company’s “global superbrand status” will help it grow after the economy recovers and reiterated a “buy” rating on Nike. STOCK PERFORMANCE: Nike shares fell nearly 5% during the quarter and more than 13% during the past 52 weeks. More info here.

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Shoe Metro Opening First Retail Store to Serve Local Customers

Online retailer Shoe Metro, will be opening its first retail store location to offer hands-on service and convenience to local San Diego customers. The grand opening will take place October 2-4. “The retail store will not only diversify our sales channels,” said David Duong, president of Shoe Metro. “It will also serve our local customers better. Some of our customers have wanted to do local pick-ups and returns and, in general, they have sought more attention to their needs. This gives us a way to be more intimate with them. ” Full story here.

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New KIGO foldable shoe

Kigo laucnhed an ultra-light, super-flexible slip-ons fold in half for easy toting in a small handbag, so you can don them whenever the commute calls for a more sensible shoe. The retail price is 50$. The shoes qre eco-friendly, come in multiple colors, are crafted in part from recycled milk jugs and have a sleek, futuristic design that resembles a neoprene water sock. If you want to have a look and learn more: kigofootwear.com.

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Zappos goes clothes

Zappos.com, the online retailer being bought by Amazon, predicted that apparel sales will double next year and that clothing will pass shoes to be its largest category within five years. Apparel accounts for 7% of Zappos’ gross revenue today and is the site’s fastest-growing category, said Fred Mossler, who oversees merchandising. Zappos, which started in 1999 as a shoe seller, is also expanding to beauty items, handbags and housewares, such as pots and knives. Click here, if you want to know more.

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