I met Natischa Harvey the owner and founder of Fever Footwear because she was mentioned in A Daily 5 posting we did a while back and she had a link to our site on hers…You all know I love to feature new brands as I think it is great to see people taking a chance and following their dreams! Natischa has been working on her line for a few years and launched this year….I asked her to tell me a little more about her story for me to share. We wish her the best and I look forward to seeing her at MAGIC in February!!

Natischa writes:

Fever is a female-owned wholesaler “Juniors” footwear brand, which we launched August 2005 and it recently premiered this August 2009. This brand consists of a Juniors Comfort Collection (sneakers) and a Couture Collection (heels). The goal of having two collections gives our target audience opportunities to have the best of both worlds. Comfort is fun, exciting, vibrant, bold, fresh, and creative. While Couture speaks for individuality, definition, strength, and courage. In addition, we have plans to grow FEVER into a lifestyle brand. The colors are bold enough to stand out, while uniquely independent to stand alone Natischa Harvey was born in the fashion capital of Europe which gives her a competitive edge against competition, we at FEVER know fashion and have a keen sense of what women want.

Since 2008 I have worked extremely close with manufacturers in Asia and consumers researching the necessary components of creating an affordable and stylish footwear brand. In previously owning three retail stores and working at a shoe store I know the importance of pleasing customers and providing them with an excellent product at an affordable price. I have researched the Junior market for the past 8 years and have actively worked, communicated, and conducted events surrounding my footwear to focus on precisely what it is customers are seeking. Research shows FEVER surpasses expectations with every design and piece of footwear created.  I am more than confident FEVER will be overwhelmed with a great response.

Today’s market has responded tremendously to our aforementioned efforts. With several stores picking up the brand for the Spring 2010 collection, we consistently receive daily correspondence from consumers and Fashion editors
alike asking where our products are being sold. We not only have the right product and a primed market, but also a proven track record of successfully negotiating with markets at retail.

Natischa Harvey

FEVER FOOTWEAR

P.O. BOX 974

Tyrone, GA 30290

Natischaharvey@fevershoes.com

www.fevershoes.com