Press Release – AETREX INTRODUCES BERRIES COLLECTION
by JULIA
Go Aetrex!! Speaking to Larry’s goals from my interview with him, they just introduced a new collection and will be showing at WSA and MAGIC. For all you comfort shoe retailers, be sure to check them out and….. we will check them out and give you a review after MAGIC! 
SL38 Burgundy Mary Jane
AETREX INTRODUCES BERRIES COLLECTION, A HIGHLY
INNOVATIVE, NEW CONCEPT IN WOMEN’S FASHION COMFORT
New Women’s Line Offers Fun, Vibrant Colors; Materials that Contour to Foot
TEANECK, NJ (January 15, 2009) – Aetrex Worldwide Inc., is proud to unveil its new women’s collection, Berries, featuring innovative technologies in fit and flexibility in a variety of exciting colors. The new line can be viewed at the WSA Show, Booth # 15933 at the Mandalay Bay Convention Center in Las Vegas, February 2-4, 2010. Aetrex Worldwide is recognized as a world leader in athletic, wellness and comfort footwear and orthotics as well as footcare technology.
“There is nothing like these shoes in the market today”, said Larry Schwartz, CEO, Aetrex. “In many ways I feel that this line is the culmination of our unique and very diverse background in this industry. We’ve combined spandex, memory foam and mozaic customization with colorful, fun fashion to create an extraordinary line of women’s footwear.”
Berries consists of Clogs, Slip-Ons and Mary Janes that are available in 9 eye-catching colors. The uppers are made primarily from stretch fabrics, spandex and memory foam that naturally conform to your foot, without any pressure or discomfort. Casual enough to slip on in a hurry, yet stylish enough to make a statement.
“This is the most excited I’ve ever been about a new product launch at Aetrex”, said Susan Ryder, Aetrex Women’s Product Director, who designed the line. “Women involved in our fit trials just wouldn’t take them off their feet. What’s more, the color palate includes lavender and orange as well as rich burgundy and olives that will capture customer’s attention.”
SL17 Green Clog
All shoes in the Berries collection will have an MSRP of $99 and be available to ship sometime this spring. In addition to Berries, Aetrex will be introducing several new styles of comfort casuals for men and women, wedges and new performance runners and fitness trainers.
About Aetrex Worldwide, Inc.
Aetrex Worldwide is recognized as a world leader in athletic, wellness and comfort footwear and orthotics as well as footcare technology including the innovative iStep foot scanning technology. It is the industry leader in pedorthic footwear, the leading manufacturer of mid-priced orthotics and the No. 1 provider of foot scanning and measuring technology for shoe retailers. The New Jersey-based $60-million dollar corporation was founded in 1946 and remains privately owned by the Schwartz family for three generations. For additional information, please visit www.aetrex.com.
Karen Pineman
Vice President
G.S. Schwartz & Co, Inc.
470 Park Avenue South, 10th Floor South
New York, NY 10016
PH: 212-725-4500 ext 311
Mobile: 917-453-6887
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