January 5th, 2011

FFANY: Apepazza
by JULIA

Costina and I also had the pleasure to meet with Ted Finn in the Apepazza suite. The brand has a rich family history as well as great style. Ted was great and walked us through where the brand came from, what they’re up to nowadays, and where they see themselves in the future. Before we get to that, check out some great pictures of what you can expect from Apepazza in the Spring!

 

Apepazza is known for detailed bead work…..

 

 We also saw a bunch of really cute wedges.

 

 

 

 

Apepazza is a company with roots in Italy. They interpret the designs of the Baganti family, who have been in the shoe business for over 20 years in Europe, and make them marketable and relevant in the U.S. market. Ted shared a funny story with us: The designer Adriana Baganti literally has shoes in her blood- she was born in a shoe store! Right now Apepazza is really working to establish themselves in the high-end market in the U.S., and are already available at Nordstrom, Zappos, and Amazon. In the next few years they hope to expand their range from the 30+ market and attract customers of all ages with various sensibilities.

 If you are interested in learning more about the brand you can contact President Ted Fin at: tfinn@horizonftwr.com

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