Don’t do it Snooki!! When Ken told me he was going to write about this topic for the week, I was interested to see what he was going to say. I actually was just having a conversation with a friend of mine early this week about Snooki (for some bizarre reason) and one ot the things that I said was that while I agree with the most of America that it’s ridiculous that this girl is famous, I had to give it to her for understanding her role in society and not taking herself too seriously. I don’t know many 22 year olds who wouldn’t jump on the opportunity to be on an MTV show and basically act like an idiot while making millions of dollars. But let’s be real….she doesn’t belong designing or being the face of any footwear brand. She’s not exactly a role model, a style icon  or anything legitimate so I hope that she will change her mind on the whole footwear thing. I don’t have any problem with her wanting to take advantage of her popularity in order to make some extra bucks, but I hope she will stick to “writing” ridiculous books and providing laughs for all of her fans. Stick to what you are good at sweety. -Julia

This morning, I read that Snooki is taking a break from drinking and tanning in order to locate a suitable partner that has the resources for developing a lifestyle collection of footwear.   Would someone please tell me why Snooki should have her own footwear collection?   Has our society and our industry descended so deeply into superficial design that some company actually thinks retaining the name of a no-talent, spoiled, foul mouthed drunk should represent a brand?   

Style icons are in short supply these days.   I love to read FN when they profile a new designer who pulls inspiration from people like Jackie Kennedy, Ava Gardner, Princess Di or Cary Grant.   These people were bigger than life in their time, but they were reserved and demure.   They had a sense of style, presence and stature.  Compare this with the picture above.     

Twig is just starting to use lifestyle shots and to advertise.   When creating an ad and a lifestyle shot, we thought long and hard about what we stood for.   Our product has never been about blending in, or even for that matter, standing out.   Growing up, my Father and Grandfather always bought their clothes at a store in Boston called Louis.   When my Grandfather was accepted to Harvard, he went to Louis to buy clothes for school.   He was rather poor but he told me a story of how Louis Pearlstein himself waited on him and gave him a piece of advice that he held on to well into his last few years of life.  He said “Son, a Louis man stands apart, never out”.   Louis was nice enough to extend my Grandfather credit and it took him three years to to pay of his clothing debt, but my Grandfather certainly stood apart.  

Ken Proctor

Front Man

Twig Footwear, LLC

Ken@twigfootwear.com

www.twigfootwear.com

832-748-1865