Customer-centric Empowerment
by John Licata
It’s been a while since we have heard from my friend, John….but totally worth the wait! Honestly, you would think that he and Ken coordinated their articles this week the same way us girls coordinate our outfits. haha ….This all makes me think….what if advertising lies and paying people to say they like your product was illegal? What if all you had to rely on was what people say about you and yo…
The Influence of Nordstrom
by John Licata
John Licata, VP of Sales for Stride Rite This is so funny because I literally was just having this conversation with someone last week. I was telling them that if I were to shop at a department store it would definitely be Nordstrom’s because of their great selection and their customer service. Honestly, they have it figured out and why John’s opinion might be biased, it is the truth! Nordstrom’s em…
How to Get a Good Deal on a Lease
by John Licata
John is always looking out for you independant retailers out there! If you see him at a show please thank him for always thinking of advice that might help. HOW TO GET A GOOD DEAL ON A LEASE I came across a couple of great articles today that I thought I’d share with our independent retailers. The first one is from Inc. magazine. You can read the read the article at Inc.com. The article details practical steps for a…
Increase Sales Utilizing “Push” Email-SAVE MONEY
by John Licata
This is a great topic! It is no secret that online marketing is the way to go these days. Being able to get directly in front of your customer with a new product that will surely catch their eye is the best way to increase sales. It has happened to me quite a few times! John surely knows what works and I think all of his retailers should be happy to have him around. Thanks John! INCREASE SALES UTILIZING “PUSH” EMAI…
The Strategic Acceleration-Review
by John Licata
You might remember a posting from a few weeks ago where leading into John’s article, where I mentioned his daughter Laura and her music duo The Family Tree. Well, John’s other daughter, Emily, is apparently very talented too. So, I told John if he submitted something else for me, I would mention Emily and the website she recently created called From Apple to Indigo. It is a site that helps brides-to-be or anyone plan…
Retail Operations-Controlling Costs
by John Licata
I am here in Nashville, TN visiting my friends at Soles4Souls and I had the great pleasure of meeting John’s daughter Laura and musical partner, Tofer over breakfast. They are incredibly talented, kind, intelligent and I believe they will have an amazing career in the music industry. I was speaking with John a few months back regarding the charity events that I am involved with and how they always incorporat…
Independent Retail: Surviving and Thriving in 2009-contributed by John Licata, VP of Sales for Stride Rite
by John Licata
John is a veteran of the industry with more than 20 years experience on both the wholesale and retail side. “A man of great wisdom and advice” is what I would call him! He is also a very nice guy which a bonus. After all these years, he still loves what he does, and it shows. Thanks for the contribution John! There is some great advice here, I hope it helps some of you; be sure to read it all the way through! John L…
