Outdoor Retailer Show Review
by Tom Cassidy
Click Above! I have always wanted to go to this show and hopefully soon I will have the opportunity….it seems like there would be a lot of unique characters! We appreciate Tom giving us a sneak peek into the recent show and happy to hear that it seems to have been a success which is great. Hopefully this will be the report coming from all the shows this season… Thanks for the great review Tom!! -Julia Outdoo…
The Evolution of an Iconic Brand
by Tom Cassidy
It’s been a long while since I have posted an article from our friend Tom Cassidy….now in his defense he sent me this one about a month ago, but I have been bad at getting it posted. So I will apologize to our friend and definitely thank him for this great story. Since Tom worked for Nike for many years, his perspective is that of an insider which is always interesting. I am still a big Nike fan and I cannot imagine…
The Relationship between Sales Reps and Buyers
by Tom Cassidy
What perfect timing for Tom to complete this article although I gave it to him 4 weeks ago especially considering Ken’s article last week. Since my recruiting days, I have always noticed a conflict between buyers and sales reps and I thought Tom would be a great person to write about it. He was and the way he goes through the personalities below is very accurate. I placed several buyers last year and I have to say…
Most Gratifying Moment in My Career
by Tom Cassidy
I gave this topic to Tom out of interest and he did not dissappoint. I love the perspective that he brings on what “gratifying” really means. -Julia Most Gratifying Moment in My Career When assigned the task to write about my most gratifying moment in my career, my first thought was along the lines of how difficult it would be to choose just one. Now that I sit and contemplate the subject I am having the opposi…
Before Just Do It Had Been Done, Part II, By Tom Cassidy
by Tom Cassidy
Before Just Do It Had Been Done Part II Our routine was pretty much the same throughout the two weeks I was in Florida. We changed hotels as little as possible and took advantage of the close proximity of the baseball teams home bases. They were located in small towns and medium size towns. Such cities as Clearwater, St Petersberg (St Pete, when you got the lingo down), and Bradenton swelled with the tourist traffic whi…
Before Just Do It Had Been Done (Part I)
by Tom Cassidy
Please bear with us the next week or so as we are going through the transistion to our new site! We are having some technical difficulties and hope to have everything up and running late next week! Tom’s story comes to you a little late, but it is definitely worth the wait. I love hearing about the way thing evolve from the beginning….especially when there is some humor involved! Thanks again Tom for your gr…
Best Boss Ever, By Tom Cassidy
by Tom Cassidy
This article is a “must read” for all those in a management position of any level. Very insightful, a quite humorous – especially the pizza parlor story! Much thanks to you Tom Cassidy and the Monotones, wink* wink*, for this wonderful article. I was sitting here thinking to myself, wow that’s true, hmm..he’s right about that, and so forth all through this article. Things that you th…
Worst Boss Ever
by Tom Cassidy
I asked Tom to write about his best boss ever and after thinking about it, he felt it would be fun for him to write about his worst boss as well. The truth is that I believe you can learn equally as much from your worst boss as you can your best boss. I have had a couple of doozies myself…It’s amazing to me what an impact a bad manager can have on a company and get away with it. I have experienced everything from verb…
Strangest Sale Ever
by Tom Cassidy
Awe pooooor Tom! When you read the story you will understand why I am saying that! This story does not sound like fun, but I am seeing that this is a fun subject. I am sure there are some pretty crazy stories floating around out there and we would love to hear them. :) We are happy Tom made it out of this in one peice…. The Strangest Place I Ever Made A Sale The title of this blurb is actually not quite accurate, but after y…
Viva La Difference Part 6
by Tom Cassidy
We should all be thankful to Tom for taking his time to put together this wonderful series. This will be the final installment to the Viva La Difference series, but not the last you hear from Tom. Throughout all his articles Tom has focused on one major point and which is making yourself standout as a positive, ambitious, creative candidate the best that you can. In these times, companies want to feel confident that they…
Viva La Difference Part V
by Tom Cassidy
Wow Tom hit this subject spot on and what great timing! I am all about the networking and honestly if I look back at who I have met and how I have met them I laugh. Let’s take for example how I ended up producing fashion shows….I met a model in a Charlotte, NC airport and we began to talk. She wanted me to help her with a charity fashion show….fast foward 9 months later and here I am producing shows and because…
Viva la Difference Part IV
by Tom Cassidy
Tom continues his journey through the interviewing process and I believe this segment is very important. Knowing everything about who you are talking to before you talk to them is not only going to help you present yourself that much better, but also allow you to exhibit confidence and genuine interest. If you walk in to an interview with a company you know nothing about, you will not be able to successfully focus on why…
Viva La Difference Part III
by Tom Cassidy
One must be creative in today’s job market….about as creative as you would have to be to get that bone from Duke! The following is the third part in a series that started as two parts and now seems like it will be 5 or maybe even 6! I advise to really follow the instructions Tom is giving. He has learned, through his own experiences, great ways to work yourself through the hiring process in a creative ambitiou…
Viva La Difference Part II
by Tom Cassidy
Keep your eye on the prize…just like Duke is in the picture! I wonder what his prize was? Hopefully a really yummy treat! Seriously great advice from Tom! Honestly the strategy in the below article is what recruiters normally do when we are trying to get into a new company, so it only makes sense that this would work for a candidate. If you take Tom’s great advice and follow the steps below, I caution you to be very car…
Viva La Difference, by Tom Cassidy
by Tom Cassidy
One of the challenges in a buyer’s market is the buyers can change the rules or make up new ones during the process. Why? Because there are many more sellers than buyers right now, so as the golden rule states: “He/She who has the gold makes the rules”. The buyers right now are Fort Knox and we have our rusty tins by the stream panning for tiny flakes. But don’t forget one important fact: they need the gold to keep build…





