My 5 Faves-Rachel Pearl of DKNY
by JULIA
I am fortunate to have 3 pearls in my life….My company, my dog (yes my dogs name is Pearl) and last but certainly not least Rachel Pearl! Rachel is a good friend of mine and also just happens that she is the Assistant Designer for the Active Shoe Division of DKNY based in NYC. I decided it would be Rachel who would kick off the weekly feature “My 5 Faves” and the subject is her job! Here it goes: 1. The dynam…
5 New Weekly Features!!
by JULIA
1. Showroom Shenanigans-kind of speaks for itself hopefully, but just in case it doesn’t, I am going to be hitting you all up for your funny and ridiculous stories from the showroom floor! 2. L.A. Beat-Our LA contributor Britt will be giving a weekly glance at the shoe world on the West Coast. 3. Day in the Life-We will be featuring different people from all different roles across the industry who will share what t…
The Daily 5 – All About the Good News!
by JULIA
What we think you should know…today! 1. Puma has a new COO – Klaus Bauer (formerly EVP). The COO position is newly created… could they be revamping to stay strong in this economy? 2. Adidas sales and profits were UP in Q4! Apparently they are attributing this to lower marketing costs and tax rates. But, is cutting marketing expenditures really the best way to go? Thoughts appreciated! 3. John…
The Daily 5-It’s all about the Good News!
by JULIA
I have been trying to find good news to highlight for the last couple of days and it is not such an easy task these days. I decided to reach out to the most optimistic, positive person in the shoe industry Rebo McFadden for help. Thanks to him and Blackberry Messenger, I was able to complete my list: 1. Reebok came out with their version of a fitness shoe and a new workout in collaboration with Cirque du Soleil: http://www.…
5 Tips to Help you Stand Out in this Job Market
by JULIA
I thought this would be a helpful subject to write about these days. With more than 5 years recruiting experience I have seen the good, the bad and the ugly when it comes to candidates. I want to highlight 5 tips you should follow to make sure you are one of the ‘good’! By following these steps you will be sure to present yourself as one of the best! 1. KEEP YOUR RESUME SHORT AND SWEET-Your resume should be cle…
5 Sustainable Brands Worth Checking Out..Now!
by JULIA
Take a gander at the following 5 Sustainable and Eco-Friendly Footwear brands – all making a huge footprint in the industry! 1. TOMS Shoes – www.TOMSshoes.com – Wonderful brand with a great philosophy: buy a pair and they donate to a person in need. Vegan options available! 2. Melissa Plastic Dreams – www.melissaplasticdreams.com – Their chosen medium is plastic, which immedia…
Joe Emick of Charles David
by JULIA
Joe Emick is the Territory Rep for Charles David covering all the Southeast and New Orleans. Joe is based out of Miami, so hopefully I will run into him every now and then! He has a realistic and true outlook on the industry which to me is always refreshing. I asked him to give me the top five ways to sell to the Southern woman. Being from Charlotte, NC. I was curious what he had to say!! 1. Present more feminine footwear -I a…
The Daily 5-All about the Good News!
by JULIA
1. Spring is selling, so I hear from Jenifer Cleary – who would not lie 2. Deckers posted healthy gains for the 4th quarter according to Footwear News 3. Steve Madden also had a strong 4th quarter. The success is partially contributed to by the fact that they are “good at delivering what they promise”. Not a bad practice!! – Footwear News 4. Jimlar has an ad the back of Footwear News tha…
The Daily 5-All about the good news!!
by JULIA
I read the news every day like most of you and feel the need to take a moment to highlight the GOOD news, since it seems there is less and less of it being presented in mainstream media these days. ->Please do me a favor and send me your good news to make my job a little easier! Send ANYTHING positive to julia@shoebizness.com. So here’s today good news: 1. People are still buying shoes! 2. People still walk wit…
5 great things about Shoebizness!
by JULIA
1. Real people, real perspective, real stories 2. YOU can contribute anything anytime. As long as it’s funny, positive, cool, whatever we will put it up!! We want your story!! 3. It’s going to get better and better! I am a believer in building a solid foundation and growing from there. Hopefully you are enjoying the people and companies we are highlighting so far, but please keep coming back as we add more…
…And the Ballots Are In!
by JULIA
Following up on my predictions for the hottest footwear trends @ WSA – here are the actual top recurring trends seen during the show. What are your thoughts? 1. Athletic-Fashion: Along the lines of my “Tech-Mesh” prediction, we saw an abundance of fashion-forward athletic footwear. However, much of the footwear had a retro feel vs. new-wave design. UES (please see prior article!) did a fan…
5 statements from Sheena at Matisse
by JULIA
Ally and I met Sheena in the lunch line our first day at WSA as a result of a shared love for a skirt… It seems the lunch line is where you meet some the coolest people! Sheena is responsible for Public Relations and Marketing for Matisse, and Coconuts by Matisse, based out of El Segundo, Ca. Sheena has a great sense of humor and down to earth view of the industry, which I really appreciate. We just can’t take ourselv…
My Top Trend Predictions for WSA
by JULIA
As the countdown begins to the opening of the WSA doors, I can’t help to speculate what everyone will be talking about. What are the buyers looking for? What will be the new “it” shoe for Fall 09? Here are my predictions for the styles everyone will be talking about: 1. Tech Mesh: So many athletic lines are partnering with cutting edge designers to develop a new athletic/couture style. At…
5 people I must thank!
by JULIA
1. Yimy Chirinos - designer for www.shoebizness.com and www.pearlandcompany.com 2. Seth Krebich – operations support and husband 3. Ally Ulrich – business partner, contributor and amazing friend 4. Tracy Russ – contributor and also amazing friend 5. Geoff Green- fan club president and again amazing friend You guys all rock! Thank you for your continued support, ideas, contributions…





