FROM THE RETAIL FLOOR TO THE CORPORATE OFFICE – by Lisa Esteves
by JULIA
PGNO - April 6th, 2011 rsvp@pearlandcompany.com if you want to attend! This story is the perfect example of why we should always have an open mind to networking and consistently follow my #1 rule….when someone tells you to show up, you better show up! It also shows the exact reason why I started my event Professional Girls Night Out. I feel there is a need for more simple and fun networking opportunities whe…
Comments – Death of Customer Service
by JULIA
I hope this will convince John that he needs to write for us more often! He generated quite a bit of buzz with his recent article on Customer Service! Check it out below and don’t be afraid to let us know what you think! LinkedIn Groups Group: Retail Industry Professionals Group Discussion: The Death of Customer Service Hiring good people is far easier than getting customer service out of them just by espousing it…
The Death of Customer Service
by John Licata
John must have read my mind because I was just about to shoot some of my regular contributors an email to ask if they had anything to share and I always love his message….I am especially excited to hear from John as this is his first article in his new role at Brown Shoe as the VP of Sales for Naturalizer! John mimics a lot of what we often hear from Ken and that’s why they are two of my favorite guys in the industry…
Customer-centric Empowerment
by John Licata
It’s been a while since we have heard from my friend, John….but totally worth the wait! Honestly, you would think that he and Ken coordinated their articles this week the same way us girls coordinate our outfits. haha ….This all makes me think….what if advertising lies and paying people to say they like your product was illegal? What if all you had to rely on was what people say about you and yo…
1 year anniversery!! Let’s celebrate this week!
by JULIA
A bottle of Champagne from on a dress I made! haha Seems appropriate for our Happy Anniversary! Wow, I really cannot believe it has already been one year since the launch of shoebizness.com. I remember walking the floor at WSA last year attempting to explain to people what my little site is all about. Honestly, at the time I didn’t even really know yet, but I knew I was on to something! At WSA I met Sheena and then in…
The Influence of Nordstrom
by John Licata
John Licata, VP of Sales for Stride Rite This is so funny because I literally was just having this conversation with someone last week. I was telling them that if I were to shop at a department store it would definitely be Nordstrom’s because of their great selection and their customer service. Honestly, they have it figured out and why John’s opinion might be biased, it is the truth! Nordstrom’s em…
Quoted by my local paper’s Fashion Writer for Back To School Trends! Fun!
by JULIA
Rain boots ( August 14, 2009 ) Rain boots, Butterfly, $25, Piperlime.com. I was recently asked by the Ft. Lauderdale’s Sun Sentinel’s, Fashion Columnist, Rod Stafford Hagwood to provide some insight on what’s on trend for kids going back to school this season. Rod is a great guy and a talented writer, so I was happy to help . I had fun researching some of the coolest trends for kids this season a…
How to Get a Good Deal on a Lease
by John Licata
John is always looking out for you independant retailers out there! If you see him at a show please thank him for always thinking of advice that might help. HOW TO GET A GOOD DEAL ON A LEASE I came across a couple of great articles today that I thought I’d share with our independent retailers. The first one is from Inc. magazine. You can read the read the article at Inc.com. The article details practical steps for a…
Increase Sales Utilizing “Push” Email-SAVE MONEY
by John Licata
This is a great topic! It is no secret that online marketing is the way to go these days. Being able to get directly in front of your customer with a new product that will surely catch their eye is the best way to increase sales. It has happened to me quite a few times! John surely knows what works and I think all of his retailers should be happy to have him around. Thanks John! INCREASE SALES UTILIZING “PUSH” EMAI…
Thank you!!
by JULIA
Hello Everyone! It’s been a little while since I updated you all on our behind the scenes progress and activity….well let me just tell you I have been absolutely overwhelmed with the positive response to our little site! We have thousands of page hits a week and I get emails from people all over the world thanking me and my team for our hard work. Nina and I have been dedicating our time so that all of you have this fun site to…
The Strategic Acceleration-Review
by John Licata
You might remember a posting from a few weeks ago where leading into John’s article, where I mentioned his daughter Laura and her music duo The Family Tree. Well, John’s other daughter, Emily, is apparently very talented too. So, I told John if he submitted something else for me, I would mention Emily and the website she recently created called From Apple to Indigo. It is a site that helps brides-to-be or anyone plan…
Retail Operations-Controlling Costs
by John Licata
I am here in Nashville, TN visiting my friends at Soles4Souls and I had the great pleasure of meeting John’s daughter Laura and musical partner, Tofer over breakfast. They are incredibly talented, kind, intelligent and I believe they will have an amazing career in the music industry. I was speaking with John a few months back regarding the charity events that I am involved with and how they always incorporat…
Independent Retail: Surviving and Thriving in 2009-contributed by John Licata, VP of Sales for Stride Rite
by John Licata
John is a veteran of the industry with more than 20 years experience on both the wholesale and retail side. “A man of great wisdom and advice” is what I would call him! He is also a very nice guy which a bonus. After all these years, he still loves what he does, and it shows. Thanks for the contribution John! There is some great advice here, I hope it helps some of you; be sure to read it all the way through! IND…
