LA Trend Spotter – Jose Prochman
by JULIA
It’s been a little while since we have heard from Jose, so I am happy to know he is still thinking about us! He sent me a little bit of scoop on the shoe trends in L.A…..always good to know what’s happening on the West Coast! Thanks Jose!! 2 major fashion themes are happening here in LA. : Rocker looks (slouch , studs on straps, multi straps) on ankle to over the knee boots. There are several fashio…
Congrats to Jose Prochman for scoring himself a new JOB!
by JULIA
I just wanted to give a quick congrats to our friend Jose who just informed me that he landed a new gig at Dynasty Footwear as their Product guru. He says we will be hearing from him soon, so I will hold him to it, but in the meantime it’s great to hear that the jobs are popping up and people are getting placed! Let’s hope this continues and that our other friends are successful in their job hunting endeavours as we…
Drawn In
by JULIA
Jose wrote in this week, posing a legitimate question regarding how one creates their designs. I actually filled a position last year where a client requested a designer who preferred free hand to computer generated designs, but I know it is rare. If you have an answer for Jose’s question, please write me and let me know. This is what my site is all about…being able to help you when you would like to be expose…
Trend Watch
by JULIA
Jose wrote me over the weekend filling me in on what’s hot in sunny California and I thought I would share. I love color and agree that if you are a shoe lover or anyone looking to stand out in the crowd adding a colorful shoe can make the statement! Thanks for the update Jose! For all you boutique owner’s managers and floor salespeople….. Here is a little insight on the trends selling in my neighborhood here in L.A. a…
Thank you!!
by JULIA
Hello Everyone! It’s been a little while since I updated you all on our behind the scenes progress and activity….well let me just tell you I have been absolutely overwhelmed with the positive response to our little site! We have thousands of page hits a week and I get emails from people all over the world thanking me and my team for our hard work. Nina and I have been dedicating our time so that all of you have this fun site to…
New POV
by JULIA
Jose sent me the following email late last week and I felt it was a good subject to put out there. He has a great point and I know that there is challeges for plus-sized women to find not only clothing but footwear. I remember last year, I was in NYC and there was a lady in a footwear boutique I was visiting trying on a massive number of shoes narrowing down choosing to buy not the one that she loved the most, but the one that fit.…
Designing for Ladies
by JULIA
Jose sent me this great article on designing ladies shoes this week and yesterday when we were communicating through email there was an earthquake! Fortunately, nothing fell down! Jose will be expanding on this topic over the next few weeks and I am excited to learn all about it!! A lot of people ask what inspires me to design cool working women’s shoes and what things I consider as I am going through the process….…
