Notes From The Field – The Intrinsic Value of A T-Shirt, and What Price Authenticity?
by William Weiss
What a great article and so true! I have to agree with William a hundred percent. I have never been a trend seeker….I actually despise the word “trendy” because to me someone saying I am “trendy”, means I must look like someone else because I am following the direction of what society says is cool at the moment. No thank you. I see shoe companies do this same thing and feed the trend to the…
“$5 fleece, Hamburger Helper, and Pre-printed Christmas Cards”
by Ken Proctor
I love the holidays BUT I severely dislike the way it makes people spend money and the pressure it makes people feel to buy SOMETHING for people. I would love to see each year how many wasted presents that are set on a shelf or thrown away etc. To me the person who wakes up in the middle of the night to buy a $5 fleece needs help (sorry to any of you who have done this) because we should not do things for the people in ours lives becau…
This weeks topic: Has Crocs ruined the kids shoe business?
by Ken Proctor
This is an interesting topic for a couple of reasons, but like always Ken puts a great perspective on it. There are always going to be fads and trends that change the market for any certain amount of time, but at the end of the day quality and a strong foundation built on relationships will always be the key to a successful brand. It makes me think of the Tortoise and the Hare story….Hopefully for Crocs, they will be a…
